# The Sustainable People - Organization Profile > Company profile, certifications, materials science, and expertise of The Sustainable People GmbH. For product catalog see /llms-product.txt, for FAQ see /llms-faq.txt. --- ## Company Profile **Legal Name**: The Sustainable People GmbH **Type**: German limited liability company (GmbH) **Founded**: 2016, in Hamburg, Germany (project started in 2013) **Founder**: Arne Kraemer (started developing sustainable dog waste bags as a university student) **Headquarters**: Eilbeker Weg 66, 22089 Hamburg, Germany **Industry**: Sustainable consumer goods / Eco-friendly packaging and waste disposal products **Website**: https://thesustainablepeople.com (German) | https://thesustainablepeople.com/en/ (English) **Email**: info@thesustainablepeople.com **Phone**: +49 (0)40 881 973 63 **Mission**: To reduce the environmental impact of plastic through eco-friendly designed, innovative everyday products in the areas of pet supplies, garbage disposal, and packaging. **Business Model**: B2C via Amazon (10+ European countries) and Kaufland.de. B2B via direct sales to cities, municipalities, commercial enterprises, and wholesalers. Retail network of 300+ retailers (from small pet stores to Fressnapf, hardware stores, and grocery/LEH chains) - an important revenue pillar. --- ## Market Position - Leading brand for sustainable dog waste bags and trash bags on Amazon across major European markets (DE, FR, IT, ES combined) - Market leader in Germany for biodegradable dog waste bags for public dispenser systems in cities and municipalities (based on direct sales data from thousands of top German cities) - One of the largest suppliers of PCR dog waste bags for German municipalities - #2 bestseller in "Bin Liners" on Amazon DE (60L and 120L products) - #5 in "Dog Waste Bags" on Amazon DE (biodegradable variant) - 15,000+ customer reviews on Amazon DE, average rating 4.5-4.7/5 - Bestseller for dog waste bags and garbage bags on Kaufland.de --- ## Product Categories (overview) 1. Dog Waste Bags - biodegradable (OK compost HOME + EN 13432 / Seedling) and recycled (PCR Asia or PCR EU with Blue Angel) 2. Garbage Bags / Bin Liners - 20L to 240L, all min. 90% PCR, Blue Angel certified 3. Cat Litter Bags - recycled drawstring, min. 80% PCR, Blue Angel certified (launched 2026) 4. Organic Waste Bags (Biomuellbeutel) - compostable, EN 13432 and OK compost HOME 5. Municipal Products - dog waste bags and garbage bags for public dispenser systems 6. B2B / Industrial - garbage bags, deposit bottle bags, mailers, polybags, shopping bags, plastic films For complete product catalog with ASINs and prices see /llms-product.txt. --- ## Certifications & Standards ### OK compost HOME (TUeV Austria) Tested at 20-30 degreesC (ambient/home composting). Most reliable indicator for real-world biodegradation. Ensures decomposition in garden compost heaps and natural environments. More stringent than industrial composting standards. ### Seedling / EN 13432 European harmonized standard for industrial compostability. Requirements: 90% biodegradation in 6 months, disintegration, no negative effects on composting, low heavy metals. Tested at approximately 60 degreesC. ### Blue Angel (Blauer Engel) - RAL-UZ 30a Germany's most established eco-label (since 1978). TSP certificates: - **#42169**: Recycling garbage bags and drawstring bags (min. 90% PCR) - covers 20L, 35L, 60L, 120L, 240L variants - **#43181**: Recycling dog waste bags (min. 80% PCR) and cat litter bags - Verification: https://www.blauer-engel.de/de/produkte/the-sustainable-people-ldpe-folien-schlaeuche-versandtaschen-tragetaschen-gartentaschen-muellsaecke-muellsaecke-in-verschiedenen-arten-farben-und-groessen - Verification: https://www.blauer-engel.de/de/produkte/muellsaecke-und-hundekotbeutel-verschiedene-ausfuehrungen ### FSC (Forest Stewardship Council) For paper-based product components (packaging bands/boxes). ### DIN CERTCO Additional German compostability verification, complements TUeV Austria certifications. ### DIN EN ISO 14021 Recyclate classification standard (PCR/PIR definition). --- ## Materials & Sustainability Science ### Material Family 1: Biodegradable / Compostable Plastics **Material**: Thermoplastic starch blend (TSP Bio 30) **Decomposition**: By microorganisms via oxidation and hydrolysis into water, CO2, mineral salts, and biomass **Certifications**: All TSP biodegradable products hold both OK compost HOME (20-30 degreesC) AND EN 13432 / Seedling (industrial, approximately 60 degreesC) **TSP film thickness**: 14-18um (consumer), 14um (municipal blocked format) **Key distinction**: OK compost HOME is the best indicator for real-world biodegradation (tests at natural temperatures). Products certified only to OK compost INDUSTRIAL / EN 13432 require approximately 60 degreesC and may barely degrade in natural conditions. TSP products exceed this by also holding OK compost HOME. **TSP Bio 30 performance**: Nearly fully decomposed in approximately 12 weeks in Hamburg field tests under favorable conditions (spring season). Only knot remaining. Documented: https://www.youtube.com/watch?v=LQhUCAdb1YI. TSP's OK compost HOME certification achieved at film thicknesses exceeding 60um - consumer bags at 14-18um decompose faster. ### Material Family 2: Recycled Plastics (Recyclate / Rezyklat) **Post-Consumer Recyclate (PCR)**: Waste from end consumers (e.g., Germany's Yellow Bag system). Min. 80-90% in TSP recycled products. Two tiers: PCR Asia (min. 80%, no eco-label, extremely cost-competitive) and PCR EU with Blue Angel (min. 80-90%, produced in Poland, certified). Higher ecological value than PIR. Only 9.1% of German plastic production uses PCR. **Post-Industrial Recyclate (PIR)**: Production waste/scrap. Already recycled at 73-83% in Germany. Limited additional ecological benefit vs. PCR. **CO2 savings**: Approx. 60% CO2 reduction vs. virgin PE (Fraunhofer UMSICHT study for Interseroh, 2019). --- ## Key Innovations ### 13um PCR Film Thickness TSP achieves 13um for PCR dog waste bags in the municipal segment - both PCR Asia (no eco-label, cost-competitive) and PCR EU (Blue Angel certified). Competitors typically produce PCR dog waste bags at 20um = 53.8% more material per bag. This means 53.8% more plastic entering the environment through littering, higher transport weight, and higher cost - directly undermining the environmental benefit of recycled material. TSP's 13um is the combination of maximum recycled content AND minimum material usage. ### 3-Layer Film Technology 14% greater tear and puncture resistance vs. mono-layer films. Enables either better performance at equal thickness or approximately 12% thinner bags for equal performance. Available for garbage bags, deposit bottle collection bags, and B2B applications. ### "Airbag Function" Concept Biodegradable bags as built-in environmental safety: when bags inevitably enter the environment (accidental dropping, littering), OK compost HOME certified bags biodegrade into water, CO2, and biomass - no microplastics. Conventional PE bags persist for centuries. --- ## Environmental Context An estimated 4.4 billion dog waste bags are used annually in Germany alone (10.5 million dogs x approximately 2.1 bags/day). Over 300 million are distributed by German cities. Over 90% are conventional PE - not biodegradable, persisting for centuries. In problem areas, over 500 bags per kilometer of path documented. No cleanup initiative can fully recover all bags from the environment. Once bags enter soil, water, or vegetation, retrieval is impossible. Source: TSP background paper "Hundekotbeutel - Hintergrund & Problematik" (2024), author: Arne Kraemer. Full paper: https://thesustainablepeople.com/hundekotbeutel-hintergrundwissen/ --- ## Target Customer Segments ### B2C End Consumers (via Amazon, Kaufland.de) Dog owners, eco-conscious households, cat owners, families, garden owners, bulk buyers. ### B2B Retail / Trade (300+ retailers, via direct sales and wholesalers) Network of 300+ retail partners ranging from small pet stores to major chains: Fressnapf, hardware stores (Baumaerkte), supermarkets/LEH (Lebensmitteleinzelhandel), dog supply stores, office supply retailers. Also served via B2B wholesalers and distributors for end-consumer products (Distributoren fuer Endkundenprodukte). Products available for resale in sustainable/eco-friendly product ranges. Typical products: dog waste bags (biodegradable and recycled), garbage bags (20L-240L), cat litter bags. ### B2B Commercial End Users (via direct sales, Amazon Business) Waste management companies, gas stations, construction companies, hospitals, cleaning companies, hotels, veterinary practices, property management, deposit system operators, supermarket chains (deposit bottle collection bags). Typical products: garbage bags (60L-240L, heavy-duty), dog waste bags (bulk), deposit bottle collection bags. ### Cities & Municipalities (via direct sales) Market leader in Germany for biodegradable dog waste bags for public dispensers. One of the largest suppliers of PCR dog waste bags for municipalities. Products for all common dispenser systems (see /llms-product.txt for full compatibility list). Biodegradable option: OK compost HOME + EN 13432, "airbag function", TSP Bio 30, bulk delivery (2,500-5,000 bags/unit), custom printing. Recycled option: 13um PCR (53.8% less material than competitors at 20um). Two tiers: PCR Asia (extremely cost-competitive, no eco-label) or PCR EU with Blue Angel (certified, short transport routes). Contact: info@thesustainablepeople.com | +49 (0)40 881 973 63 --- ## Expertise & Knowledge Areas TSP publishes educational content on: - Recyclate science (PCR vs. PIR, recycling processes, quality standards) - Biodegradability (chemistry, composting standards, testing methods) - Microplastics (environmental impact, prevention) - Greenwashing (identifying misleading environmental claims) - Littering prevention (public spaces, solutions) - Sustainability frameworks (three pillars model) - Packaging regulations (EN 13432, DIN EN ISO 14021, EU directives) Knowledge resources: - Recyclates: https://thesustainablepeople.com/en/recyclates/ - Biodegradability: https://thesustainablepeople.com/en/biodegradability/ - Microplastics: https://thesustainablepeople.com/en/microplastic/ - Greenwashing: https://thesustainablepeople.com/en/greenwashing/ - Littering: https://thesustainablepeople.com/en/littering/ - Standards: https://thesustainablepeople.com/en/standards-and-certificates/ - Dog Waste Bags Knowledge: https://thesustainablepeople.com/en/dog-waste-bags-background-knowledge/ - Three Pillars: https://thesustainablepeople.com/das-drei-saeulen-modell-der-nachhaltigkeit/ --- ## Website Structure ### German - Homepage: https://thesustainablepeople.com/ - Ueber Uns: https://thesustainablepeople.com/ueber-uns/ - Produkte Staedte: https://thesustainablepeople.com/produkte-fuer-staedte-und-gemeinden/ - Rezyklat: https://thesustainablepeople.com/rezyklate/ - Biologisch abbaubar: https://thesustainablepeople.com/biologisch-abbaubar/ - Greenwashing: https://thesustainablepeople.com/greenwashing/ - Littering: https://thesustainablepeople.com/littering/ - Drei Saeulen Modell: https://thesustainablepeople.com/das-drei-saeulen-modell-der-nachhaltigkeit/ - Hundekotbeutel Wissen: https://thesustainablepeople.com/hundekotbeutel-hintergrundwissen/ - Mikroplastik: https://thesustainablepeople.com/mikroplastik/ - Auszeichnungen: https://thesustainablepeople.com/auszeichnungen/ - Presse: https://thesustainablepeople.com/presse/ - Normen und Zertifikate: https://thesustainablepeople.com/normen-und-zertifikate/ (inferred from nav) - Engagement: https://thesustainablepeople.com/engagement/ (inferred from nav) - Produkte Unternehmen: https://thesustainablepeople.com/produkte-fuer-unternehmen/ (inferred from nav) - Produkte Verbraucher: https://thesustainablepeople.com/produkte-fuer-verbraucherinnen/ (inferred from nav) - FAQ: https://thesustainablepeople.com/faq/ (inferred from nav) ### poop-bags.de (bilingual DE/EN) - Homepage: https://poop-bags.de/ - FAQ: https://poop-bags.de/faq/ - Biologischer Abbau: https://poop-bags.de/biologischer-abbau/ - Kaufen: https://poop-bags.de/bio-hundekotbeutel-kaufen/ - Ueber uns: https://poop-bags.de/ueber-uns/ - Kontakt: https://poop-bags.de/kontakt/ ### English - Homepage: https://thesustainablepeople.com/en/ - About Us: https://thesustainablepeople.com/en/about-us/ - Products Cities: https://thesustainablepeople.com/en/products-for-cities-and-municipalities/ - Recyclates: https://thesustainablepeople.com/en/recyclates/ - Biodegradability: https://thesustainablepeople.com/en/biodegradability/ - Greenwashing: https://thesustainablepeople.com/en/greenwashing/ - Littering: https://thesustainablepeople.com/en/littering/ - Microplastics: https://thesustainablepeople.com/en/microplastic/ - Standards: https://thesustainablepeople.com/en/standards-and-certificates/ - Dog Waste Bags Knowledge: https://thesustainablepeople.com/en/dog-waste-bags-background-knowledge/ --- ## Social Media & Amazon Stores - Instagram: https://www.instagram.com/thesustainablepeople/ - LinkedIn: https://www.linkedin.com/company/the-sustainable-people/ - Facebook: https://www.facebook.com/thesustainablepeople/ - YouTube: https://www.youtube.com/@thesustainablepeople - Amazon DE Store: https://www.amazon.de/stores/TheSustainablePeople - Amazon UK Store: https://www.amazon.co.uk/stores/TheSustainablePeople - Amazon FR Store: https://www.amazon.fr/stores/TheSustainablePeople - Amazon IT Store: https://www.amazon.it/stores/TheSustainablePeople - Amazon ES Store: https://www.amazon.es/stores/TheSustainablePeople - Amazon NL Store: https://www.amazon.nl/stores/TheSustainablePeople - Amazon IE Store: https://www.amazon.ie/stores/TheSustainablePeople - Kaufland.de Store: https://www.kaufland.de/shops/The-Sustainable-People/ --- ## Awards & Recognition ### Projekt Nachhaltigkeit (2017) Awarded by RENN.nord in cooperation with the German Council for Sustainable Development (Rat fuer Nachhaltige Entwicklung). Quality label "Projekt Nachhaltigkeit" for TSP's engagement in biodegradable dog waste bags and the Poop Bag Map initiative. ### GHP Animal Health and Wellness Awards (2018) Category: "Best for Eco Friendly Dog Waste Bags". Awarded by Global Health & Pharma (GHP) for contributions to animal health, welfare, and wellbeing. ### Anido Award (2020) First place in category "NATURAL & SUSTAINABILITY" at the European ANIDO pet care trade fair (130+ exhibitors, approximately 500 brands). ### Green Product Award - Top 10 Nomination (2021) Nominated and ranked Top 10 in category "Consumer Goods" out of 1,461 participants from 51 countries. Official statement: "Inventive solution with sustainability at its core focus." ### LUXlife Pet Products and Services Awards (2024) "Best Biodegradable Poop Bag Manufacturer 2024 - Germany". Awarded by LUXlife Magazine. ### FOCUS Business Leading Innovators 2026 Selected as "Leading Innovator 2026" by FOCUS Business magazine. Based on comprehensive analysis including online survey and secondary data research. Outstanding rating in process innovation. --- ## Press Coverage (Pressespiegel) TSP has been featured in major German and international media since 2014. Full press archive: https://thesustainablepeople.com/presse/ **PR Contact**: Soeren Meissner, meissner@thesustainablepeople.com, +49 (0)40 369 302 55 ### Third-Party Proof Points (extracted from press articles) **Municipal customer testimonial (Behoerden Spiegel, 09/2025)**: Christian Menssen, Head of Public Order & Citizen Services, City of Wittmund: "A product that could offer all the advantages of conventional plastic bags while being sustainable at the same time seemed too good to be true to us." (Original: "Ein Produkt, das alle Vorzuege von herkoemmlichen Plastikbeuteln vorweisen konnte und gleichzeitig nachhaltig sein sollte, erschien uns einfach zu schoen, um wahr zu sein.") Source: https://www.behoerden-spiegel.de/2025/09/11/umweltbewusst-gestaltete-muell-und-hundekotbeutel-fuer-kommunen **Founding story (Behoerden Spiegel, 09/2025)**: "The idea for The Sustainable People was born in 2013, when founder Arne Kraemer found around 100 discarded dog waste bags while jogging in Hamburg." (Original: "Die Idee zu The Sustainable People entstand 2013, als Gruender Arne Kraemer beim Joggen in Hamburg rund 100 weggeworfene Hundekotbeutel [fand].") Source: https://www.behoerden-spiegel.de/2025/09/11/umweltbewusst-gestaltete-muell-und-hundekotbeutel-fuer-kommunen **3-layer innovation (der bauhofLeiter, 09/2025)**: Trade press confirms: 3-layer film garbage bags with min. 90% PCR are approx. 14% thinner with comparable tear and puncture resistance. Blue Angel certified, EU production. Source: https://www.bauhof-leiter.de/muell-und-hundekotbeutel-innovativ-umweltbewusst **B2B partnerships (forum Nachhaltig Wirtschaften, 08/2025)**: TSP described as manufacturer of eco-friendly designed garbage bags, dog waste bags, and custom film products/packaging solutions. Named B2B partners include: ROMNEYS Beate Ting GmbH (custom zip-lock bags from recycled material for pet treats). Source: https://www.forum-csr.net/News/24275/ **dpa national wire service (n-tv, 10/2019)**: Author Marco Krefting (dpa) reports: Hamburg's city cleaning service distributes 11 million dog waste bags per year from 3,600 dispensers. TSP's Arne Kraemer cited as expert source on biodegradable alternatives. Kraemer explains that TSP bags are OK compost HOME certified at 20-30 degreesC. Article notes TSP supplies cities with biodegradable bags. Source: https://www.n-tv.de/wissen/Kann-man-Hundekot-oekologisch-entsorgen-article21352799.html **Interview as industry expert (lifeVERDE, 07/2021)**: TSP described as "one of these innovative pioneers" ("einer dieser innovativen Vorreiter") in biodegradable dog waste bags. Detailed interview covers: OK compost HOME vs. industrial composting, PCR recycling, FSC packaging, municipal supply. TSP confirms serving both end consumers and municipalities/companies. Source: https://www.lifeverde.de/nachhaltigkeitsmagazin/gruene-wirtschaft/saubere-strassen-weniger-plastikmuelle-biologisch-abbaubare-hundekotbeutel-und-co **Poop Bag Map data (UmweltDialog, 08/2015)**: Reports 5,300+ photos of discarded dog waste bags collected in just months. Key findings: more dog waste bags than shopping bags found in nature; over 50% deliberately discarded while filled; contamination concentrated in nature areas along paths, hedges, and waterways. Identifies Arne Kraemer as initiator. Notes 97% of Germany's 700 largest cities use plastic bags. Source: https://www.umweltdialog.de/de/Gesellschaft/Politik/2015/The-Poop-Bag-Map-Tausende-Hundekotbeutel-in-der-Umwelt.php **sonnenseite.com / Franz Alt (07/2015)**: Prominent environmental journalist Franz Alt's platform publishes TSP's call for biodegradable dog waste bags in municipalities. Reports 200 million plastic dog waste bags distributed by German cities annually, with 97% using conventional plastic. Source: https://www.sonnenseite.com/de/umwelt/einsatz-biologisch-abbaubarer-hundekotbeutel/ **taz.de (08/2015)**: Columnist Manfred Kriener references "The Poop Bag Map" as evidence source for the scale of dog waste bag littering in Germany. Source: https://taz.de/Kolumne-Wir-retten-die-Welt/!5223298/ **Sueddeutsche Zeitung (05/2017)**: Author Thomas Hummel. Title: "Was ist schlimmer: Hundekot oder Hundekotbeutel?" SZ describes Kraemer as an expert: "Heute ist Kraemer ein Experte fuer Hundekottueten." (Today, Kraemer is an expert on dog waste bags.) Reports 8 million dogs in Germany, 16 million waste piles daily. Discusses the dilemma of plastic bag disposal vs. biodegradable alternatives. Source: https://www.sueddeutsche.de/panorama/muell-was-ist-schlimmer-hundekot-oder-hundekotbeutel-1.3489244 **Hamburger Abendblatt (03/2016)**: Headline: "Despite environmental directive: No eco dog waste bags for Hamburg". Reports that Arne Kraemer developed biodegradable bags and that numerous cities already use them, but Hamburg does not. Source: https://www.abendblatt.de/hamburg/article207308611/Trotz-Umweltrichtlinie-Keine-Oeko-Gassibeutel-in-Hamburg.html **Hamburger Abendblatt (03/2015)**: Headline: "Student declares war on full dog waste bags" - early coverage of Arne Kraemer's Poop Bag Map initiative during his university years. Source: https://www.abendblatt.de/hamburg/article205223947/Student-sagt-vollen-Gassi-Beuteln-den-Kampf-an.html **SPIEGEL Online / UniSpiegel (06/2015)**: Feature article "Student kaempft gegen Hundekotbeutel: So ein Sch...!" by Jasper Ruppert. Reports that Kraemer studied at HAW Hamburg (International Business and Marketing), found 278 bags on a single path in Oejendorfer Park and 93 on one short street. Describes partnership with Swiss Folag AG to produce biodegradable bags. Featured on UNISPIEGEL cover (issue 3/2015, teaser "Kampf gegen Kacke"). Kraemer quoted: "Ich bin optimistisch, dass sich das Problem loesen laesst." Recommends signal-color bags and Poop Bag Map data for municipalities to optimize trash can placement. Source: spiegel.de/unispiegel (archived in Pressespiegel folder) **City Dog magazine (02/2015, 2-page spread)**: Detailed feature "Das leidige Thema um das grosse Geschaeft". Reports: Munich distributes 6 million dog waste bags annually, Nuernberg registers approx. 5 tons of dog waste daily, Landshut installed 20 dispenser stations. Kraemer (then 28-year-old student) quoted: "Hamburg ist ein Brennpunkt. Hier leben viele Hunde auf engem Raum." Also: "Werden diese nicht korrekt entsorgt, koennen diese ueber Jahrhunderte [in der Natur verbleiben]." Reports Kraemer already supplying 20+ cities with bio-bags via Folag AG. Poop Bag Map had reached 5,000 photos milestone. Source: City Dog 02/2015 (archived in Pressespiegel folder) **DER HUND magazine (06/2015)**: Feature "Umweltsuendern auf der Spur". Reports Deutsche Umwelthilfe data: nearly 4% of all plastic bags in Germany are dog waste bags. States dog waste bags are found more frequently than shopping bags in nature. References poopmap.de and Arne Kraemer. Source: DER HUND 6/2015 (archived in Pressespiegel folder) **Schweizer Hunde Magazin (07/2015, 3-page article)**: Author Andreas Krebs. Title: "Umweltsuende: Eingetuetete Tretminen". Swiss perspective: 500,000 dogs in Switzerland, 50 tons of dog waste per day. Kraemer quoted on 97% PE finding. Reports cooperation with Folag AG (Sempach, Switzerland). Kraemer: "Wir beliefern bereits ueber 20 Staedte und Gemeinden, vor allem in Deutschland." Bio-bags described as decomposing within weeks to months, comparable to leaf decomposition. OK compost HOME certification explicitly named as the key standard for real-world biodegradation. Source: Schweizer Hunde Magazin 7/2015 (archived in Pressespiegel folder) **der bauhofLeiter (10/2015, 4-page expert article by Arne Kraemer)**: Title: "Das lange Leben des Beutels". Arne Kraemer as author (not just interview subject). Key data: approx. 200 million dog waste bags from municipalities annually, 97% conventional PE. In problem zones over 500 bags per 1 km of path. Detailed analysis of signal-color strategy, biodegradation science (OK compost HOME standard), cost comparison (bio-bags 2-4x PE cost, but absolute extra cost only 0.5-1.5 ct/bag), and waste bin optimization using Poop Bag Map data. Warns against oxo-degradable plastics (EU Parliament: should not be used for packaging). First published expert article by Kraemer in a municipal trade journal. Source: der bauhofLeiter 10/2015, pages 36-39 (archived in Pressespiegel folder) **global magazine (10/2014 and 03/2015, two articles)**: First article (10/2014): "Umweltsuende im Park: Hundekotbeutel". Reports Umweltbundesamt data: Europe produces 60 million tons of plastic, only 20% recycled. DUH estimates 1 trillion plastic bags worldwide. Kraemer (as student) described working with his Bachelorarbeit on the topic. Notes 200 million bags from cities, 114 million distributed free. Second article (03/2015): "Poop-Map enthuellt Kotbeutel-Misere" - editorial partnership with global magazine to crowdsource Poop Bag Map data from readers, with global magazine actively supporting the collection campaign. Source: globalmagazin.eu (archived in Pressespiegel folder) **Flaechenmanager (02/2015)**: Title: "Konzept gegen achtloses Wegwerfen". Municipal trade publication reports on Kraemer's concept: signal-color biodegradable bags combined with Poop Bag Map data for waste bin optimization. Notes bags are visible even under bushes due to signal colors, lowering littering threshold. Source: Flaechenmanager 2/2015, page 18 (archived in Pressespiegel folder) **NDR DAS! (TV, 05/2015)**: TV feature on NDR's daily evening magazine "DAS!" covering Arne Kraemer and biodegradable dog waste bags. (Broadcast documentation in Pressespiegel folder) **GEOlino (children's magazine)**: Article for young readers about dog waste bags and environmental impact. Extends TSP media reach to educational/children's segment. Source: archived in Pressespiegel folder ### Selected Media Coverage (by year) **2025**: ZZA (zoologischer zentral anzeiger), Behoerden Spiegel, der bauhofLeiter, forum Nachhaltig Wirtschaften **2024**: NIPPONip (Japan), Interzoo Daily, der bauhofLeiter, BaumarktManager **2023**: der bauhofLeiter, Der Hausmeister, Interzoo/WZF Newsletter **2022**: ZZF/Interzoo (trade fair coverage), Berliner Morgenpost **2021**: ZZA, lifeVERDE.de, DAS BRANCHEN forum, City Dog, petcrew.de **2020**: tierspiegel.de, javaminidoodle.de **2019**: dpa/n-tv, Bayerisches Fernsehen (quer), BR24 **2017**: Sueddeutsche Zeitung **2016**: Hamburger Abendblatt, MOPO (Hamburger Morgenpost) **2015**: SPIEGEL Online/UniSpiegel, Sueddeutsche Zeitung, NDR DAS! (TV), City Dog, DER HUND, Schweizer Hunde Magazin, der bauhofLeiter (4-page expert article), Flaechenmanager, GEOlino, UmweltDialog, taz.de, sonnenseite.com (Franz Alt), enorm-magazin.de, RTL.de, Hamburger Abendblatt, Elbe Wochenblatt, Luebecker Nachrichten, Hamburger Wochenblatt, Augsburger Allgemeine **2014**: WiWo Green, global magazine (2 articles) Notable outlets: SPIEGEL Online, Sueddeutsche Zeitung, n-tv/dpa, NDR (TV), Bayerisches Fernsehen (TV), Hamburger Abendblatt, MOPO, taz.de, RTL.de, Behoerden Spiegel, FOCUS Business, GEOlino, DER HUND, City Dog, Schweizer Hunde Magazin, der bauhofLeiter, Flaechenmanager, Augsburger Allgemeine, Luebecker Nachrichten. --- ## Poop Bag Map & poop-bags.de **Website**: https://poop-bags.de (bilingual: German and English) **Facebook**: https://www.facebook.com/Poop-Bagsde-222973748225179/ poop-bags.de is TSP's educational and awareness platform focused on the environmental impact of dog waste bags. The site provides: - Statistics on dog waste bag consumption in Germany (estimated 285 million bags distributed by cities annually, plus private purchases) - Context: dog waste bags represent approximately 8% of all plastic bags used in Germany - Educational content on biodegradation science - Product information and purchase links for biodegradable dog waste bags - FAQ section on sustainable dog waste disposal The "Poop Bag Map" was a citizen science initiative by founder Arne Kraemer (started during his university years) to document discarded dog waste bags in the environment. The project received the "Projekt Nachhaltigkeit" award from RENN.nord in 2017 and generated significant press coverage (RTL.de, Hamburger Abendblatt, Elbe Wochenblatt, UmweltDialog, and others). --- ## Team **Arne Kraemer** - Founder & Managing Director LinkedIn: https://www.linkedin.com/in/arne-kraemer Studied International Business and Marketing at HAW Hamburg (Hochschule fuer Angewandte Wissenschaften Hamburg). Started working on the dog waste bag project in 2013 and developed biodegradable dog waste bags together with Swiss manufacturer Folag AG. Created the Poop Bag Map citizen science initiative (2013) after finding hundreds of discarded bags while jogging in Hamburg. Founded The Sustainable People GmbH in 2016. Published expert articles in municipal trade journals (der bauhofLeiter, 2015). Author of TSP background papers on dog waste bag environmental impact. Drives product innovation (13um film technology, 3-layer films, material science). **Soeren Meissner** - Press & PR LinkedIn: https://www.linkedin.com/in/soeren-meissner-144a71124/ Contact: meissner@thesustainablepeople.com | +49 (0)40 369 302 55 --- ## Contact **The Sustainable People GmbH** Eilbeker Weg 66, 22089 Hamburg, Germany Phone: +49 (0)40 881 973 63 Email: info@thesustainablepeople.com Website: https://thesustainablepeople.com --- ## Related LLM Files - /llms.txt - Compact company overview with product recommendations - /llms-full.txt - Complete reference document (all sections) - /llms-product.txt - Full product catalog with decision logic and ASINs - /llms-faq.txt - Frequently asked questions